- Mar 5, 2024
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The Woke Movement Is Corporate Enslavement, Part 2
The Woke Movement Is Actually Corporate Enslavement – The Culture War Is A Fight To Stop It
By Brandon Smith
It’s not only about movies. Nearly every major corporation has engaged in woke warfare since around 2016 and they have been relentless in their mission to make far-left extremism the dominant ideology in the western world. Even to the point that they are willing to lose a massive portion of their customer base in the process (Bud Light is a great example of this).
The corporate insurgency against consumers is never more obvious than it is in June, unilaterally declared “Pride Month” by an army of international companies and non-profit organizations. Make no mistake, “Pride” is not a grassroots endeavor or a redress of grievances. The LGBT community has no legitimate grievances and they have the same exact rights under the law as everyone else. Pride month is not about equality, it’s about power and cultural control.
DEI is the same; a corporate effort to inject woke politics into daily life for workers as well as consumers until the rhetoric is so ingrained into everyone’s existence that they no longer question its legitimacy.
Almost no one asked for pride month. Almost no one asked for DEI. Most people just don’t care. Yet, every year for the past several years corporations and elements of government have foisted these ideas on the population and told us this is something we will have to embrace if we want to be considered “good people.”
It is this argument which I want to focus on – The idea that corporations are now dictating morality to the public as if they are the arbiters of our social norms.
Corporations Treating Consumers As Indentured Servants
At some point along the way (it’s hard to determine exactly when) corporations took on a new mantra, a new way of looking at business. These companies have always sought to influence people to buy products, often through dishonest and manipulative marketing. That’s not what I’m talking about.
In our new era corporations have decided that products no longer have to appeal to the buyers. They’re no longer beholden to the customer, the customer is beholden to them. In other words, if they put out a product with woke intent then the customer must buy that product and love it unconditionally or that customer is labeled an enemy.
This is a grotesque juxtaposition of the traditional business/consumer relationship. I have long argued that corporations are not free market entities but socialist constructs chartered and protected by governments. However, they used to at least care about making consumers happy so that they could make a profit and continue to function. This is no longer the case.
Today, corporations treat consumers as slaves on a plantation. They are to be told what to eat, what to drink, what to love, what to hate and what to think. Just look at what happens when consumers have push back against woke ideology or DEI in corporate marketing; in almost every case that company along with the establishment media ATTACK their customers as racists, bigots, misogynists or fascists.
They’ll argue that if a group of customers doesn’t like a product because of the political messaging, then they don’t want those people as customers. They proudly point those people to the door. Then, when their products fail and their sales implode, they once again blame the “bigots and racists.”
The Woke Movement Is Actually Corporate Enslavement – The Culture War Is A Fight To Stop It
By Brandon Smith
It’s not only about movies. Nearly every major corporation has engaged in woke warfare since around 2016 and they have been relentless in their mission to make far-left extremism the dominant ideology in the western world. Even to the point that they are willing to lose a massive portion of their customer base in the process (Bud Light is a great example of this).
The corporate insurgency against consumers is never more obvious than it is in June, unilaterally declared “Pride Month” by an army of international companies and non-profit organizations. Make no mistake, “Pride” is not a grassroots endeavor or a redress of grievances. The LGBT community has no legitimate grievances and they have the same exact rights under the law as everyone else. Pride month is not about equality, it’s about power and cultural control.
DEI is the same; a corporate effort to inject woke politics into daily life for workers as well as consumers until the rhetoric is so ingrained into everyone’s existence that they no longer question its legitimacy.
Almost no one asked for pride month. Almost no one asked for DEI. Most people just don’t care. Yet, every year for the past several years corporations and elements of government have foisted these ideas on the population and told us this is something we will have to embrace if we want to be considered “good people.”
It is this argument which I want to focus on – The idea that corporations are now dictating morality to the public as if they are the arbiters of our social norms.
Corporations Treating Consumers As Indentured Servants
At some point along the way (it’s hard to determine exactly when) corporations took on a new mantra, a new way of looking at business. These companies have always sought to influence people to buy products, often through dishonest and manipulative marketing. That’s not what I’m talking about.
In our new era corporations have decided that products no longer have to appeal to the buyers. They’re no longer beholden to the customer, the customer is beholden to them. In other words, if they put out a product with woke intent then the customer must buy that product and love it unconditionally or that customer is labeled an enemy.
This is a grotesque juxtaposition of the traditional business/consumer relationship. I have long argued that corporations are not free market entities but socialist constructs chartered and protected by governments. However, they used to at least care about making consumers happy so that they could make a profit and continue to function. This is no longer the case.
Today, corporations treat consumers as slaves on a plantation. They are to be told what to eat, what to drink, what to love, what to hate and what to think. Just look at what happens when consumers have push back against woke ideology or DEI in corporate marketing; in almost every case that company along with the establishment media ATTACK their customers as racists, bigots, misogynists or fascists.
They’ll argue that if a group of customers doesn’t like a product because of the political messaging, then they don’t want those people as customers. They proudly point those people to the door. Then, when their products fail and their sales implode, they once again blame the “bigots and racists.”
